Video in Emails

Email and video have known each other for a while now, and their relationship is complicated. It’s like one of those old friendships you’ve fostered since elementary school. Each individual is always evolving, but the bond remains intact. When you boil it all down, email helps videos gain exposure, and videos help email get opened, read, and clicked.

When deciding how to incorporate video in email, there are many factors to consider: overall goals for the email, technical limitations, and user experience, to name a few. In this guide, we will show you how Wistia uses video and email, talk to a few others who are using video well, discuss some fun experiments, and share some free video-centric email templates!

Source: Wistia