2020 State of Visual Media

Cloudinary analyzes billions of Media Asset Interactions across more than 700 customers to reveal key trends redefining the Visual Web.

Without question, 2020 has shined an even brighter light on the power of visual storytelling. Brands and users alike are utilizing visual media to connect in powerful and meaningful ways. While most understand the role images and videos play in communicating values, selling products, and building stronger consumer connections, all too often these critical media assets aren’t optimized to their full potential.

Cloudinary’s 2nd annual State of Visual Media Report reveals key visual media insights and trends based on Cloudinary data that comprised 200 billion media transactions, across more than 700 Cloudinary customers, including those in e-Commerce/retail, media, travel and entertainment.

Source: Cloudinary – State of Visual Media