Edit to Create Emotional Impact

No matter how great your cinematography is — or how great an underlying story is — your finished product will ride or die in the edit. Fortunately, there are a handful of storytelling techniques we can employ (no After Effects-level learning curve required!) that will take your work in the edit from zero to hero. We, humans, are designed to experience (and enjoy) a great range of emotion, so buckle up to learn how to tug at those heartstrings and play them like a fiddle.

Source: Pond5 Blog